Marigold

Roughly two months after Apple rolled out its App Tracking Transparency (ATT) prompt as part of the iOS14 update, direct-to-consumer startups are still trying to understand the impact of it. Facebook CPM's are on the rise, data fidelity from ad campaigns is in decline and brands start to collect their own data. We dig in to these issues as they evolve.

Roughly two months after Apple rolled out its App Tracking Transparency (ATT) prompt as part of the iOS14 update, direct-to-consumer startups are still trying to understand the impact of it.  Facebook CPM's are on the rise, data fidelity from ad campaigns is in decline and brands start to collect their own data.  We dig in to these issues as they evolve.


The Bludgeoning Impact of iOS14 on DTC Brands

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Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy &amp; consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challenge Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions. Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.

Jesse Redniss has been engaging audiences by the millions for years. From his days in TV, at TimeWarner, through his agency partner Gary Vee and even today, his passion for better consumer experience sis real. As founder of Qonsent.com he's doubling down on helping brands tackle consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.

The Bludgeoning Impact of iOS14 on DTC Brands

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Tim Glomb