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Episode 59  |  09:48 min  |  08.06.2021

California Attorney General Adds Cookie and Analytics Tracking To It's Purview & Fines Could Be Massive

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This is a podcast episode titled, California Attorney General Adds Cookie and Analytics Tracking To It's Purview & Fines Could Be Massive. The summary for this episode is: <p>The California State's Attorney General issues letters to analytics tracking forms claiming cookie and analytics infractions fall under CCPA/CCPRA as potential 'data sale', Violators could face incredible fines at the cookie or per person level. The AG also warns widely accepted opt-out features aren't up to speed and could create massive infractions. Is your brand in the crosshairs? We explain the high level overview in this episode. </p>
Takeaway 1 | 01:30 MIN
California AG Starts Issuing Warning Letters
Takeaway 2 | 01:05 MIN
Analytics Considered a Data Sale
Takeaway 3 | 01:17 MIN
Current Opt-Out Standards Aren't Compliant
Takeaway 4 | 02:35 MIN
The Fines Could Be Massive
Takeaway 5 | 00:50 MIN
Will Agencies Do Brand Clients Wrong?
Takeaway 6 | 00:50 MIN
First Party Relationships Are Key
Takeaway 7 | 01:24 MIN
Make Sure Your CDP Can Manage Real-Time Opt Outs