The Bludgeoning Impact of iOS14 on DTC Brands

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This is a podcast episode titled, The Bludgeoning Impact of iOS14 on DTC Brands. The summary for this episode is: <p>Roughly two months after Apple rolled out its App Tracking Transparency (ATT) prompt as part of the iOS14 update, direct-to-consumer startups are still trying to understand the impact of it. Facebook CPM's are on the rise, data fidelity from ad campaigns is in decline and brands start to collect their own data. We dig in to these issues as they evolve.</p>
Ad rates climb on Facebook for Apple devices
02:02 MIN
Marketers are frustrated (quote)
00:59 MIN
Ads are nearly doubling in cost
01:29 MIN
Attribution is becoming harder to track
01:18 MIN
Facebook admits personalization will be difficult
01:08 MIN
How brands can grow in post iOS14 world?
02:41 MIN

DESCRIPTION

Roughly two months after Apple rolled out its App Tracking Transparency (ATT) prompt as part of the iOS14 update, direct-to-consumer startups are still trying to understand the impact of it. Facebook CPM's are on the rise, data fidelity from ad campaigns is in decline and brands start to collect their own data. We dig in to these issues as they evolve.