Spotlight: Torchy's Tacos Seeks Knowledge Through Data

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This is a podcast episode titled, Spotlight: Torchy's Tacos Seeks Knowledge Through Data. The summary for this episode is: <p>What's the recipe for success for Torchy's Tacos? In this less-than-10-minute spotlight, we focus on how Torchy's set out to create a loyalty program that would go above and beyond what's currently in the market. CMO Scott Hudler details how a focus on creating relationships with their customers and gathering personalized data has been their key to success. </p>
Spotlight on: Torchy's Tacos and CMO Scott Hudler
00:37 MIN
When Torchy's set out to build a loyalty program, they wanted something special
01:03 MIN
Loyalty to Torchy's means engaging customers in new and exciting ways
00:27 MIN
How Scott manages relationships with customers across multiple channels
01:22 MIN
How Torchy's uses zero-party data to get to know the customer behind the taco order
01:15 MIN
"Having a single source of the truth is what every marketer aspires to"
00:29 MIN
No one wants to toggle back and forth between marketing programs
00:26 MIN
Personalization is knowledge, and knowledge is power - esp when it comes to budget
01:07 MIN

DESCRIPTION

What's the recipe for success for Torchy's Tacos? In this less-than-10-minute spotlight, we focus on how Torchy's set out to create a loyalty program that would go above and beyond what's currently in the market. CMO Scott Hudler details how a focus on creating relationships with their customers and gathering personalized data has been their key to success.

Today's Host

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Tim Glomb

|VP Content & Data at Cheetah Digital
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Richard Jones

|CMO at Cheetah Digital

Today's Guests

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Scott Hudler

|CMO, Torchy's Tacos