How Name Brands Are Actually Collecting and Activating Zero-Party Data
From Aeropostale to Shimano, retail brands are finding new and innovative ways to build relationships with their customers. These brands are drawing in consumers with interactive Experiences ranging from scratch n’ wins to quizzes that reveal insightful preferences. Each of these Experiences helps the brand to build a better database that will later let them target their customer with personalized content that appeals solely to the customer. And, after the IAB said that brands should seek to build relationships instead of “pay” for them, it’s great to see these brands moving to engage with their customers in a more authentic, one-to-one way.