How Name Brands Are Actually Collecting and Activating Zero-Party Data

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This is a podcast episode titled, How Name Brands Are Actually Collecting and Activating Zero-Party Data. The summary for this episode is: <p>From Aeropostale to Shimano, retail brands are finding new and innovative ways to build relationships with their customers. These brands are drawing in consumers with interactive Experiences ranging from scratch n’ wins to quizzes that reveal insightful preferences. Each of these Experiences helps the brand to build a better database that will later let them target their customer with personalized content that appeals solely to the customer. And, after the IAB said that brands should seek to build relationships instead of “pay” for them, it’s great to see these brands moving to engage with their customers in a more authentic, one-to-one way.&nbsp;</p>
Here's what you'll find inside this great resource
00:23 MIN
The IAB recently advised building stronger long-term relationships -- not paying for them
00:24 MIN
Experience #1: Aeropostale's genius denim picker
01:10 MIN
Experiences #2: Pure Archery Group's sweepstakes
00:50 MIN
Experience #3: Shimano's product registration challenge
00:45 MIN
Experience #4 & #5: Shell's digital coupons & a scratch n' win
01:51 MIN
Report benchmarks for Experiences
00:43 MIN

DESCRIPTION

From Aeropostale to Shimano, retail brands are finding new and innovative ways to build relationships with their customers. These brands are drawing in consumers with interactive Experiences ranging from scratch n’ wins to quizzes that reveal insightful preferences. Each of these Experiences helps the brand to build a better database that will later let them target their customer with personalized content that appeals solely to the customer. And, after the IAB said that brands should seek to build relationships instead of “pay” for them, it’s great to see these brands moving to engage with their customers in a more authentic, one-to-one way.