CMA Boss Blasts Facebook And Google Ad Market ‘Duopoly’
As two major tech companies continue their quest for world domination when it comes to the online advertising market, the U.K. and Australian governments fight back. Just recently, the U.K.’s Competition and Markets Authority (CMA) launched an investigation into Google and Facebook’s control over the advertising market which, as you’ll hear, is massive enough to categorize them as a duopoly. At the same time, Australia is fighting against the same two giants, with troublesome consequences. Tune in to hear the conflicts explained and learn 4 things marketers have to be aware of in this climate and what they can do to avoid being dragged behind the adtech disruption train wreck.