Sorrell's Hint's, IAB's cookie replacement, US privacy legislation introduced.
In this episode we breakdown an AdAge Q&A with Sir Martin Sorrell, question the IAB's cookie replacement theory and discus new US privacy legislation to create a 'federal referee'. Plus some suggestions for email and loyalty marketers.
Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.
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