Silverbullet, A Data-Smart Marketing Company Navigating a Cookie-Less World

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This is a podcast episode titled, Silverbullet, A Data-Smart Marketing Company Navigating a Cookie-Less World. The summary for this episode is: <p>In this episode, Tim Glomb and Richard Jones chat with Andrea Ghibaudi, Director of Enterprise Strategy at Silverbullet, a data-smart marketing services company. Andrea shares what it’s like to work for a company like Silverbullet where collecting, organizing, and comprehending data for organizations is their bread and butter. Tim and Richard ask Andrea to share his high-level data strategies for companies, how CPG brands can look beyond just e-commerce data for insights, and just how important it is to collect the right type of data. Learn what a data-smart organization can look like.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.cheetahdigital.com/resources'>https://www.cheetahdigital.com/resources </a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital</p>

DESCRIPTION

In this episode, Tim Glomb and Richard Jones chat with Andrea Ghibaudi, Director of Enterprise Strategy at Silverbullet, a data-smart marketing services company. Andrea shares what it’s like to work for a company like Silverbullet where collecting, organizing, and comprehending data for organizations is their bread and butter. Tim and Richard ask Andrea to share his high-level data strategies for companies, how CPG brands can look beyond just e-commerce data for insights, and just how important it is to collect the right type of data. Learn what a data-smart organization can look like.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources

SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital