Spotlight: American Airlines

Episode Thumbnail
00:00
00:00
This is a podcast episode titled, Spotlight: American Airlines. The summary for this episode is: <p>How American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue with Cheetah Digital's Customer Engagement Suite. They use surveys to collect psychographic data from high value customer to then personalize email offers at scale and saw a lift of nearly $50 per head. Watch now to learn how to replicate this customer engagement strategy within your relationship marketing efforts. </p>

DESCRIPTION

How American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue with Cheetah Digital's Customer Engagement Suite. They use surveys to collect psychographic data from high value customer to then personalize email offers at scale and saw a lift of nearly $50 per head. Watch now to learn how to replicate this customer engagement strategy within your relationship marketing efforts.

Today's Host

Guest Thumbnail

Tim Glomb

|VP Content & Data at Cheetah Digital

Today's Guests

Guest Thumbnail

Erin Lomers

|American Airlines / Sr. Manager Marketing Comms Planning & Owned Channels
Guest Thumbnail

Tim Glomb

|Cheetah Digital / VP Content