CMO Dan Gertsacov on Scaling Marketing Across 7 Brands
In this episode, Tim Glomb and Richard Jones chat with Global Chief Marketing Officer Dan Gertsacov of Focus Brands. You may not have heard of Focus Brands, but you’ve probably heard of the restaurants that make up Focus Brands: Auntie Anne’s, Carvel, Cinnabon, Jamba Juice, McAllister’s Deli, and Moe’s Southwest Grill. We’re joined today by the CMO of Focus Brands, Dan Gertsacov and he’s got quite an interesting path. He shares his digital strategy, using the Golden Rule in marketing, how to scale marketing efforts across so many brands, and how to plan for the unknown with scenario planning. Sit back and watch or listen to the latest episode of Cheetah Digital’s marketing podcast Thinking Caps.
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