CMO Dan Gertsacov on Scaling Marketing Across 7 Brands

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This is a podcast episode titled, CMO Dan Gertsacov on Scaling Marketing Across 7 Brands. The summary for this episode is: <p>In this episode, Tim Glomb and Richard Jones chat with Global Chief Marketing Officer Dan Gertsacov of Focus Brands. You may not have heard of Focus Brands, but you’ve probably heard of the restaurants that make up Focus Brands: Auntie Anne’s, Carvel, Cinnabon, Jamba Juice, McAllister’s Deli, and Moe’s Southwest Grill. We’re joined today by the CMO of Focus Brands, Dan Gertsacov and he’s got quite an interesting path. He shares his digital strategy, using the Golden Rule in marketing, how to scale marketing efforts across so many brands, and how to plan for the unknown with scenario planning. Sit back and watch or listen to the latest episode of Cheetah Digital’s marketing podcast Thinking Caps.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>

DESCRIPTION

In this episode, Tim Glomb and Richard Jones chat with Global Chief Marketing Officer Dan Gertsacov of Focus Brands. You may not have heard of Focus Brands, but you’ve probably heard of the restaurants that make up Focus Brands: Auntie Anne’s, Carvel, Cinnabon, Jamba Juice, McAllister’s Deli, and Moe’s Southwest Grill. We’re joined today by the CMO of Focus Brands, Dan Gertsacov and he’s got quite an interesting path. He shares his digital strategy, using the Golden Rule in marketing, how to scale marketing efforts across so many brands, and how to plan for the unknown with scenario planning. Sit back and watch or listen to the latest episode of Cheetah Digital’s marketing podcast Thinking Caps.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

CONNECT with CHEETAH DIGITAL

Twitter ► https://twitter.com/Cheetah_Digital

LinkedIn ► https://www.linkedin.com/company/cheetahdigital