Peter McCormick Chairman Cheetah Digital
Legendary email marketing pioneer, Peter McCormick, co-founded Exact Target which was acquired by Salesforce for $2.5B. He shares his favorite books every marketer needs to own along with other 'permission marketing' experience and advice. Peter is also Chairman at Cheetah Digital and shares some vision for helping brands understand their customer's total lifetime value.
Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.
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