Scott Cunningham Talks First Party, Publishers & Ad Fraud

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This is a podcast episode titled, Scott Cunningham Talks First Party, Publishers & Ad Fraud. The summary for this episode is: <p>Thinking Caps | Scott Cunningham was founder of the IAB Innovation Tech Lab, President of Media Group Interactive and currently a brand safety expert.  We discuss the death of the cookie and the real need for both publishers and brands to ramp up their zero- and first-party acquisition strategies. Learn how this can reduce ad fraud and ensure a more efficient marketing landscape while providing you with deep personalization capabilities. </p> <p>Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources</p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1</p> <p>CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital Facebook ► https://www.facebook.com/CheetahDigital</p>

DESCRIPTION

Thinking Caps | Scott Cunningham was founder of the IAB Innovation Tech Lab, President of Media Group Interactive and currently a brand safety expert.  We discuss the death of the cookie and the real need for both publishers and brands to ramp up their zero- and first-party acquisition strategies. Learn how this can reduce ad fraud and ensure a more efficient marketing landscape while providing you with deep personalization capabilities. 

Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources

SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital Facebook ► https://www.facebook.com/CheetahDigital