Scott Cunningham Talks First Party, Publishers & Ad Fraud
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DESCRIPTION
Thinking Caps | Scott Cunningham was founder of the IAB Innovation Tech Lab, President of Media Group Interactive and currently a brand safety expert. We discuss the death of the cookie and the real need for both publishers and brands to ramp up their zero- and first-party acquisition strategies. Learn how this can reduce ad fraud and ensure a more efficient marketing landscape while providing you with deep personalization capabilities.
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