Chris Muscutt on How the Right Tech Enables Shell
DESCRIPTION
In this episode, Tim Glomb and Richard Jones chat with Chris Muscutt who leads Marketing Technology at Shell. Chris talks technology -- specifically how one of the biggest challenges in the oil & gas industry is not a lack of technology solutions, but the challenge of finding the right solution. Chris also talks about the impressive feat of Shell getting their Grocery 2 go program up in running amid the chaos of COVID-19 in only two weeks and just how instrumental Cheetah Experiences was to that. Hear about Shell's best campaigns and tips for getting internal buy-in on the right tech and more in the latest episode.
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