Jon Siegal on Why Discount Programs ≠ Loyalty, Taking Friction Out of Loyalty & More
Tim and Richard welcome Jon Siegal, Cheetah Digital’s VP of Global Loyalty Sales and all-around loyalty expert to talk about loyalty through the lens of the current pandemic. What matters right now? Should loyalty programs take a backseat right now or are they more important than ever? Plus, how brands can reduce friction in transactions to encourage their loyalty program members to engage more.
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