Jon Siegal on Why Discount Programs ≠ Loyalty, Taking Friction Out of Loyalty & More

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This is a podcast episode titled, Jon Siegal on Why Discount Programs ≠ Loyalty, Taking Friction Out of Loyalty & More. The summary for this episode is: <p>Tim and Richard welcome Jon Siegal, Cheetah Digital’s VP of Global Loyalty Sales and all-around loyalty expert to talk about loyalty through the lens of the current pandemic. What matters right now? Should loyalty programs take a backseat right now or are they more important than ever? Plus, how brands can reduce friction in transactions to encourage their loyalty program members to engage more. </p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.cheetahdigital.com/resources'>https://www.cheetahdigital.com/resources</a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital </a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital </a></p> <p>Facebook ► https://www.facebook.com/CheetahDigital Want the full episode text "Caps" to 64600 in the USA.</p>

DESCRIPTION

Tim and Richard welcome Jon Siegal, Cheetah Digital’s VP of Global Loyalty Sales and all-around loyalty expert to talk about loyalty through the lens of the current pandemic. What matters right now? Should loyalty programs take a backseat right now or are they more important than ever? Plus, how brands can reduce friction in transactions to encourage their loyalty program members to engage more. 

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources

SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

CONNECT with CHEETAH DIGITAL

Twitter ► https://twitter.com/Cheetah_Digital

LinkedIn ► https://www.linkedin.com/company/cheetahdigital

Facebook ► https://www.facebook.com/CheetahDigital Want the full episode text "Caps" to 64600 in the USA.