Next-Gen Personalization Solution Transcends Third-Party Cookie Issues for Marketers
More people are online than ever but the role of third-party data and cookies to make meaningful matches is eroding at a lightning pace. Marketers need to double down on zero-party data. Once a zero-party data acquisition strategy is established, Next-Generation Personalization can begin. This video explains the road ahead for marketers and why personalization is crucial for success as the cookie and third-party data diminishes in value.
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