Spotlight: GSK's Data-Driven Marketing Strategy

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This is a podcast episode titled, Spotlight: GSK's Data-Driven Marketing Strategy. The summary for this episode is: <p>Watch this quick, less than 10-minute spotlight episode of Thinking Caps to see how brands like&nbsp;<strong>GSK</strong>&nbsp;are prioritizing zero-party data into their strategies and building stronger relationships with their audiences as ad tech and martech issues disrupt the marketing landscape.</p>
Spotlight on Dr. Louise Vincer from GSK, a marketing scientist
00:20 MIN
Who is Dr. Louise Vincer?
00:29 MIN
A look at Dr. Vincer's background
00:35 MIN
How GSK is leveraging zero-party data
01:20 MIN
How GSK, a medical brand, thinks about their customers' needs first when it comes to data
01:21 MIN
How GSK works to be data-driven marketers
02:05 MIN
How Cheetah Digital works with GSK
00:32 MIN

DESCRIPTION

Watch this quick, less than 10-minute spotlight episode of Thinking Caps to see how brands like GSK are prioritizing zero-party data into their strategies and building stronger relationships with their audiences as ad tech and martech issues disrupt the marketing landscape.

Today's Host

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Tim Glomb

|VP Content & Data at Cheetah Digital

Today's Guests

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Louise Vincer

|Marketing & Digital Acceleration Director, GSK Consumer Healthcare