Marigold

Watch this quick, less than 10-minute spotlight episode of Thinking Caps to see how brands like&nbsp;GSK&nbsp;are prioritizing zero-party data into their strategies and building stronger relationships with their audiences as ad tech and martech issues disrupt the marketing landscape.

Louise is a passionate & experienced marketer on a mission to make the everyday health categories more engaging for the people who experience them. With a wealth of experience in healthcare, from R&D and product development to delivering campaigns for global brands, Louise loves to innovate and constantly seek new ways to drive positive change for our brands, shoppers and consumers. Louise has strong focus on building organizational capability and setting teams up for success to ensure they can deliver the perfect mix of data driven marketing and compelling creative, for a truly human centric approach.

Louise Vincer

Marketing & Digital Acceleration Director, GSK Consumer Healthcare

The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. One major consequence of the privacy regulations sweeping the globe — coupled with progressively data-conscious consumers — is the move away from third-party data sets or cookie tracking to power marketing initiatives.

It is possible for marketers to know what customers intend to do or buy in the future by collecting data that is intentionally and proactively shared directly by the consumer. This class of declared data is called zero-party data - and it’s rocket fuel for your marketing.

Watch this quick, less than 10-minute spotlight to see how brands like GSK are prioritizing zero-party data into their strategies and building stronger relationships with their audiences as ad tech and martech issues disrupt the marketing landscape.


Spotlight: GSK's Data-Driven Marketing Strategy

Thinking Caps Spotlight: GSK's Data-Driven Marketing Strategy

Watch this quick, less than 10-minute spotlight episode of Thinking Caps to see how brands like GSK are prioritizing zero-party data into their strategies and building stronger relationships with their audiences as ad tech and martech issues disrupt the marketing landscape.


Jesse Redniss has been engaging audiences by the millions for years. From his days in TV, at TimeWarner, through his agency partner Gary Vee and even today, his passion for better consumer experience sis real. As founder of <a href="https://Qonsent.com" rel="noopener noreferrer" target="_blank">Qonsent.com</a> he's doubling down on helping brands tackle consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.

Redniss is an Emmy Nominated Media, Data & Technology executive with 20+ years of Multi Screen brand building, innovative product development, marketing, data strategy and privacy expertise with both prominent and startup companies. Fostering a collaborative approach to redefining the future of
entertainment and direct to consumer engagement, Redniss has a keen ability to traverse various enterprise divisions and fuse teams and cultures together to work toward common goals and outcomes. He is the current CEO and Founder of QONSENT, a Consumer first platform for enabling dynamic user consent in the first party data world. 

Jesse Redniss

Founder | Chief Data Officer | Chief Innovation Officer | Consumer Experience, Data Strategy, Privacy & Innovation leader

Jesse Redniss has been engaging audiences by the millions for years. From his days in TV, at TimeWarner, through his agency partner Gary Vee and even today, his passion for better consumer experience sis real. As founder of Qonsent.com he's doubling down on helping brands tackle consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.


Jesse Redniss: Putting Performance Privacy to Work for Your Brand

Email is one of the most impactful channels used in relationship marketing. When viewing email's impact with other channels you can get a great overview of your impact on audience action. In this short episode we reveal some of thew North American email benchmarks across Cheetah Digital's enterprise client base.

Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.

Tim Glomb

VP Content, Cheetah Digital

Email is one of the most impactful channels used in relationship marketing. When viewing email's impact on other channels you can get a great overview of your impact on audience action. In this short episode, we reveal some of the North American email benchmarks across Cheetah Digital's enterprise client base.  


Email Benchmark Stats Across Industries for Early 2022

Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That's what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.

Tim Glomb 

Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That's what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.



Top US Consumer Messaging Trends Broken Down By Age

Thinking Caps: 88 - Top US Consumer Messaging Trends Broken Down By Age

Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where financial product marketers need to focus to stay relevant with consumers and shows the gaps in their relationship marketing strategies. Here are a few stats that should hit home hard for Finserve marketers.

Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.


Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where financial product marketers need to focus to stay relevant with consumers and shows the gaps in their relationship marketing strategies. Here are a few stats that should hit home hard for Finserve marketers.


Top Consumer Trends for Finserve to Capitalize on ASAP

Thinking Caps Episode 87: Top Consumer Trends for Finserve to Capitalize on ASAP

Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, sms and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers... and what to do about them.

Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, sms and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers... and what to do about them.


Consumers' Biggest Frustrations With Brand Messaging Today

Thinking Caps Episode 86: Consumers' Biggest Frustrations With Brand Messaging Today

The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy.

The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy. 


Why Email is #1 Channel for Revenue in US... Again.

Thinking Caps Episode 85: TCI: Why Email is #1 Channel for Revenue in US... Again.

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Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy &amp; consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challenge Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions. Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.

Jesse Redniss has been engaging audiences by the millions for years. From his days in TV, at TimeWarner, through his agency partner Gary Vee and even today, his passion for better consumer experience sis real. As founder of Qonsent.com he's doubling down on helping brands tackle consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.

Spotlight: GSK's Data-Driven Marketing Strategy

DESCRIPTION

Today's Host

Tim Glomb

Today's Guests

Louise Vincer

Recent Episodes

Spotlight: GSK's Data-Driven Marketing Strategy

DESCRIPTION

Today's Host

Tim Glomb

Today's Guests

Louise Vincer

Related Resources

Recent Episodes

Jesse Redniss: Putting Performance Privacy to Work for Your Brand

Email Benchmark Stats Across Industries for Early 2022

Top US Consumer Messaging Trends Broken Down By Age

Top Consumer Trends for Finserve to Capitalize on ASAP

Consumers' Biggest Frustrations With Brand Messaging Today

Why Email is #1 Channel for Revenue in US... Again.